Solutions
The cornerstone of our Digital Strategies is to help your business create unique and useful content and sharing it to your audiences. Below our some of our solutions to help you achieve this...How can assist your in meeting your Digital Marketing Strategies
We created Simply Serendipify to help small businesses like yours create an internet presence which will help you form relationships with your customers by providing them content that they’ll love. Utilizing tools like WordPress for web design, Facebook, Yelp, Google and other social networking sites, we will help you harness the power of the internet in ways you have never dreamed of.
We’re going to help you by providing the following guidance:
- Inbound Marketing: Promoting a company by sharing content with the outside world
- Content Marketing: Marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers
Company Web Listings
Scan to see how your business information appears across 50+ sites when a customer types in your organization’s name. We can ensure that your organization’s profile is correct so that your customers can quickly find your business and contact you when they are searching for your services!!
As part of our services, we’ll ensure that your profile is up to date and matches what we are doing for your social & digital strategy!!
Blogging & Content Creation
Your blog should be your HUB. The idea of a blog is perhaps the most misunderstood and misused tool for social and content marketing by most businesses. The blog is often neglected because it requires “writing†and no one has time to write. Or, conversely, only one type of content (predictably boring) is consistently posted to the blog.
eNewsletters
A company newsletter brings your organization’s image before the public and brings your employees into closer communication with your firm’s decision makers. A well-written, attractively designed company newsletter promotes readership. Newsletters can be as simple as a collection of the most recently-added posts from your blog and simple links to your website. Yet for all their apparent simplicity, newsletters are an important business growth tool that can drive traffic, grow community, and extend your brand.
Landing Pages
All to often, we set up a great digital campaign either online or through a newsletter that perks the interest of our audience. Their interested enough to click through find out more information and WHAM – we lead them into the middle of a website that has a thousand different shiny objects to distract them with. We can work with you to create Landing Pages that convert.
Local SEO
Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don’t show up, you don’t exist.
Social Media Services
Simply Serendipify understands your company’s social networking wants and needs. In today’s market your business MUST have an active social networking presence, but who has the time or expertise to update everyday? Why spend time marketing your business on social networking sites when you can spend more time focusing on your business?
Social & Web Analytics
We know that analytics can be daunting to a first time user, but with a little practical understanding analytics can enable you to track, measure, and collect data and lend a greater understanding of what is and isn’t working as far as a company website, design, ads and promotions are concerned.
Traditional Marketing
We understand that there are times when a printed flyer handed to a perspective client will help to get the individual through the door is vital! With this in mind, we do have the tools to create basic printed materials because these are the same tools that we use on the digital side of our business.
Web Design via WordPress
We can help set up a WordPress site so that you can be in charge of the website and not have to worry about calling IT every time there needs to be an update or change. We’ll be here to help you through the entire process of migrating your current website to the WordPress platform and taking advantage of the multitude of options available through WordPress and their partners like Facebook feeds, Twitter feeds and news syndication.
Video, Animation & Media Creation
We create videos, digital presentations using photos of your projects, and can even put together some animated videos to help you stand out and catch your customer’s attention!! The key is combing great content with media that catches the idea to help ensure you can reach your customers from all angles!!
