Capturing the lead

All to often, we set up a great digital campaign either online or through a newsletter that perks the interest of our audience.  Their interested enough to click through find out more information and WHAM – we lead them into the middle of a website that has a thousand different shiny objects to distract them with.

What we mean by this is that we often lead users to a page within our website that has various items to click on such as the menu bar, similar stories, ads and just about any other item that has a hyperlink on the page.  The goal of any successful landing page should be to capture the users information and lead them down the sales funnel to outcome you have created for them.