When it comes to building a brand, whether personal or professional, one of the must-haves is a website. There are many things you need to consider when looking to build a catchy, unique and memorable website that consumers and vendors alike will appreciate. One of the things you need to put serious thought into is how you will build the website- will you choose a web designer or use a web builder such as Go Daddy, Wix or WordPress? In order to determine the way to go, let us look at some of the pros and cons of a web designer versus using a web builder.
When it comes to web builders such as Go Daddy or Wix, you will notice that they offer a number of preset templates that you can use. The templates simply give you the option to drag and drop whatever content you wish to have on your website. You as the brand or company get to determine the web design you want and then select the pictures, videos, blogs and other information you want the public to view from your website.
Another thing that web builders let you do is to choose the color schemes, fonts and other simple design ideas. Web builders are built in such a way that anyone can understand the instructions which means the young and old can use these builders. Good web builders actually have attractive images and instructions that users can follow to make their website dreams come true.
However, a web builder gives you preset templates which may not necessarily be the vision you had. In addition, good web builders may cost you monthly or annual fees to allow you to make use of their services. Should you want a domain name of your own instead of using theirs, then that is extra money put in.
When we look at selecting a web designer to create your website, many people opt out of this because they are seen to be a costly affair. Let us break this down a little bit; a web designer is a human or team of humans who will dedicate their time, resources and expertise to put a beautiful website up for you with all your stipulated expectations. While it is true that it may be a little more expensive than the web builder option, you can actually take positive advantage of a web designer.
A good web designer will work with you to understand your requirements and utilize a platform like WordPress that you will allow you to keep your website fresh and relevant. This means coding and programming, designs and even hosting services to ensure that your site can reach millions out there. In addition, a web designer may help with SEO for your site which means it will be more visible to online visitors, which then translates to more revenue and client base for your brand.
A web designer will help you to actualize any creative or interesting ideas you had for your website and can even change it as you go along. Because they will allow you to ‘exploit’ their talents to give you that eye-catching website for your brand, then the money you pay for their services is well worth it. In addition, you can do your research and find a great designer who will match your budget. After all, it is easier to negotiate with a web designer than a web builder, don’t you think?
