Analytics – Don’t worry, we can be friends

Social media is the fastest emerging channel in the digital spectrum, and while many companies are investing heavily in their social marketing activities few have taken the time to create strategic plans for measuring this investment.  In many cases analytics is the afterthought and costly initiatives launch without adequate measures of success in place.  Don’t just listen to the buzz, get in-depth analysis and insights to inform your next move.

We know that analytics can be daunting to a first time user, but with a little practical understanding analytics can enable you to track, measure, and collect data and lend a greater understanding of what is and isn’t working as far as a company website, design, ads and promotions are concerned.

Here are some of the basics

After determining specific goals for your company, analytics can effectively show if you’ve grabbed the attention of your customers. Many options are available for analytics including Google Analytics and a host of other paid and free solutions that we can help you utilize metrics like the following:

• Visits per day/week/month
• Pages per visit
• Average time on site
• Most visited pages/products
• First page visited on the site — it’s not always the homepage!
• Bounce rate
• Unique visits vs. page views a unique visitor
• Shares
• Likes
• Engagements
• Comments

Identifying issues

All of these metrics help us better understand and monitor how your digital strategy is working. For instance, if your analytics show your unique views are low or bounce rate high, this is a valuable opportunity for improvement. We can help you identify the issues and defects in your site based on what pages users are exiting or what pages aren’t being accessed.