A chart tells a story. Explain what’s happening in a way that’s understood, in a useful, clear presentation that’s true. But too many charts fail at this simple but difficult task. Consider this chart of the frightening decline in reading…

Source: sethgodin.typepad.com

How do you visualize your data?  A lot of folks go into the chart maker in Excel, plug in their data and walk away.

Though what kind of story are you trying to tell?  What are you trying to convey?  A picture is worth a thousand words if it tells the right story….

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