Like Apples and Cheese, Email and Social Media Marketing by Douglas Karr on Marketing Technology
Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good email campaigns will deepen the relationship that you have with social media contacts, and turn those followers into buyers. Create campaigns that run across both channels and feedback into each other and do try an apple and a wedge of cheese together. It’s a taste sensation.