e-NewslettersExtra, Extra, Read All About it!
You already have a list of customers, why not keep them updated?
A company newsletter brings your organization’s image before the public and brings your employees into closer communication with your firm’s decision makers. A well-written, attractively designed company newsletter promotes readership. Newsletters can be as simple as a collection of the most recently-added posts from your blog and simple links to your website. Yet for all their apparent simplicity, newsletters are an important business growth tool that can drive traffic, grow community, and extend your brand.
Unless your target market does not use email or the Internet, it’s hard to imagine reasons that a business would NOT choose to implement this powerful marketing tool and let it go to work building the bottom line. Most email lists of subscribers start small, but as you continue to market the list grows a little at a time. Each new marketing push you make can result in new sign-ups. With every newsletter you send out you have the opportunity to give your readers yet another reason to trust you and the products, services, and experiences you provide. It can provide a quick way to provide news, offer advance information, respond to common requests and address critical or time-sensitive issues. Over time, this newsletter list can become one of the most valuable tools your business has.
Give your target audience a peek inside your brand, a particular product, or the way you’re doing business. Keep your clients updated, generate sales, spread the word about your company, and stay at the forefront of your subscribers’ minds! Monitor the results of your newsletter and continually refine your efforts to connect and win over your target audience.